Retailing and Direct Marketing Article Example | Topics and Well Written Essays - 500 words

Retailing and put Marketing - Article ExampleIt means sending a message regarding a product straight to the customer through various means like direct email, telemarketing, broadcast, integrated campaigns, direct selling and entry to door leaflet marketing. Direct marketing depends on measurable and track-able consumer responses concerning the product. Ethics and social responsibility is a key component of any descent enterprise, which ensures that the customers needs are addressed in a patronage policies. This paper aims at addressing the impact of ethics and social responsibility in retail and direct marketing. ceremony of sound ethics in business practices has been shown to boost consumer confidence in a retail waivers products and services. This is because customers recognise these efforts and they in turn reciprocate by being loyal to that retail outlet. A business should always strive to do what is right and good for its clients by upholding their estimable principles of operating business (Pride & Ferrell, 30).Beyond Scarcity is an article by Doug Wallace that he wrote for the The Magazine of Corporate Responsibility. In the article, he highlights the ethical dilemma faced by a company of whether to accept a effect over urge on or refuse the bid. Accepting the bid means making a handsome profit because the take over bid offered to buy the companys shares at the double their value. By doing this, the company leave be abandoning their shareholders and customers welfare. The company offering the bid only delight is in the companys substantial reserve fund which they aim to use in boosting their diminish financial position (Wallace, 14). This is interesting because the prospecting company is likely not to care about Kemper Products customer satisfaction. at that place is also the issue of the fate of junior employees because the prospective company does not offer welfare packages for them as it did for the senior management. This an ethical ques tion because